Check out Under Armour’s newest marketing campaign, promoting beauty through fitness rather than the latest trends. We at the West Elk Project support this and want to see more.
They are also having a competition to see which women push themselves the hardest to achieve their goals, the prize being full Under Armour sponsorship. Something for the women to consider.
If your interested in trying, check out their contest page.
http://www.underarmour.com/shop/us/en/whats-beautiful-competition
