The North Face has partnered with Teton Gravity Research, Sherpas Cinema, Stept Productions, and Mountain Sports International to produce a promotional thirteen part webisode series called The Rise. Episode One, The History of Freeskiing, is a funny three minute rundown of the growth of freeskiing. Episode two, which features a little Aaron Blunck cameo, explores the feeling of freedom when athletes get to escape competitions and just go skiing.
Episode One
Episode Two