April 30, 2013

CBMR Drops Season Pass Price to $599 for 2013-2014


This is not a joke.  The 2013-2014 Season pass will be available from May 1st – September 27 at $599.  

Crested Butte Mountain Resort has just unveiled it’s new Peak Pass and Peak Pass+.  The below is from CBMR’s website:

Will Dujardin getting some pow on the resort back in January. Photo: Eliot Rosenberg

Will Dujardin getting some pow on the resort back in January. Photo: Eliot Rosenberg

“Crested Butte Mountain Resort is now offering the Peak Pass with prices for adult passes starting at $599. The Peak Pass includes unlimited skiing and riding at the resort with no blackout dates.  Guests can upgrade to the Peak Pass+ to include Adventure Park access and 2014 summer lift access as well as resort discounts. As part of the restructure, the resort is also planning on eliminating many of their previous Mountain Card and limited-use products. The all new Peak Pass and Peak Pass+ replace the Platinum, Gold, 12-Day, EZ Pass, and X-Card.  Our early season pricing for the Peak Pass runs from May 1 – September 27, 2013. The Peak Pass+ upgrade is available at $150 until July 31, 2013. “

Essentially, you can get what was the Platinum Pass (summer lifts, random discounts, adventure park access) for $749 if you get it by the end of July, or $799 by September 27.  This is impressive news. Considering that the 2013-14 Epic Pass offered by Vail Resorts is $649 and gives you unlimited access to: Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar, Kirkwood, Afton Alps, Mt. Brighton, Arapahoe Basin, and Eldora, it’s no wonder that CBMR had to drop it’s season pass price to try and compete in Colorado and the western United States.  But to keep it in perspective, Aspen Snowmass was $1800 this last year, Jackson Hole was $1655, and Telluride was over $1200 at early price and then $2000!

Erica Meuller, CBMR’s PR and Communications Manager, explained the move: “We were looking at the marketplace, and just thought, ‘What if?’ We really want to create more of a buzz for Crested Butte in Colorado and the region. If can get people to visit 3 or 4 times over the winter instead of once, that’s a good thing.”  Erica continued, explaining the restructuring of the pass options, “we are trying a one-size-fits-all pass model that offers great value.”

This news means a lot of things.  First, CBMR is seriously trying to compete with the other resorts in Colorado.  If you have to choose, a $599 pass is very regionally competitive, considering Telluride and Aspen are in the $1800-$2000 range. There are a lot of people in the Grand Junction and Montrose area who could be in to this pass.  And since the front rangers already have an awesome pass for $650, what’s the cost of another $599 pass to the sweetest resort in Colorado? No matter the circumstances, depending on the days or your value of skiing and riding, a $599 CBMR pass could pay for itself with 5-12 days of skiing.  It means a lot more locals will be able to afford a pass.  And furthermore, second homeowners will be more likely to purchase passes for family members. We have to say this is a smart move by CBMR.

We’re stoked about the season pass price cuts.  What do you think?! Comment below.

About the Author

2. Will Dujardin
Will Dujardin is our content editor at West Elk Project. He competes in big mountain competitions and coaches the Crested Butte Mountain Sports Team. Skiing is his life and he likes to mix it with other fun things like DH mountain biking and traveling.