West Elk Project


 
 

 
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NZSIA’s Excellent Promo

This is one of the cooler promotions for a snowsports organization we’ve ever seen.  It doesn’t hurt to have some of the most picturesque mountains in the world.   Makes you want to pack your bags for some of thei...
by Edward Dujardin 2.0
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under-armour-women-what-is-beautiful

Taking it Back: Under Armour’s Campaign for Women

Check out Under Armour’s newest marketing campaign, promoting beauty through fitness rather than the latest trends.   We at the West Elk Project support this and want to see more. They are also having a competition to se...
by Edward Dujardin 2.0
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Hans Flame

Community Profile: Michael (Hansee) Hans

By now, regardless of how long you have lived in the Gunnison Valley, there is a very good chance you have heard of Matchstick Productions or MSP. MSP is one of the godfathers of the ski movie industry and they are celebrating ...
by 3. Trent Bona
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Shane McConkey Tribute

Big props to the boys at Sunday River for putting together the most fitting and ballsy Shane McConkey tribute we’ve seen in a while.  Well done.      
by Edward Dujardin 2.0
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Draft plans for Crested Butte Airport

Action Sports Facility to be Constructed in Crested Butte

Plans are in the works for the construction of an action sports facility in Crested Butte South. We caught up with Doug Hudson, the man spearheading the project to hear more. West Elk Project: What’s the plan for the facility...
by Edward Dujardin 2.0
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Wendy Fisher, Portillo Chile

Wendy Fisher Becomes Executive Director of CB Snowsports Foundation

World renowned skier and local supermom Wendy Fisher has just become the Executive Director of the Crested Butte Snowsports Foundation.  The program, which educates, promotes, and supports amateur snowsports in the Gunnison Va...
by Edward Dujardin 2.0
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FWT Finals at Verbier: Results, Winning Runs, and Full Replay

The Freeride World Tour Finals took place this morning in Verbier, Switzerland.  The invite only (yes, the select few from the invite only tour) crew of skiers and riders battled it out on Verbier’s famed Bec des Rosses ...
by Edward Dujardin 2.0
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Bridger Brigade “Africa”

Here is the final edit of the season from the Bridger Brigade crew! Check out CB locals, Matt and Randy Evans, shredding with all the other Bridger rippers! The crew returned home from europe, and crushed the final days of the ...
by Andrew Arnold
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newzealand_snowaddicts

New Zealand Tourism Ad Appeals to Snow Addicts

The southern hemisphere may be calling you and New Zealand’s Southern Alps is the home to 2 ski towns, Wanaka and Queenstown, and 4 resorts, Cadrona, Coronet Peak, Treble Cone, and the Remarkables. Byron Wells, Janina Kuz...
by 2. Will Dujardin
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Ladies, 12-14 Boys Wrap Things up in Revelstoke

15-18 Boys Suspended By Weather  After a stormy few days in Revelstoke, the weather co-operated just enough to allow everyone but the 15-18 boys to get through the venues on North Bowl.  The storm dropped 15 centimeters for S...
by Edward Dujardin 2.0
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